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Gino:s
Swedens affordable beauty retailer
Ginos is a premium hair salon based in Stockholm. In 2012 they branched out to sell online offering professional hair products at competitive prices nationwide. Their prices were so competitive, that potential customers were skeptical - so the team got to work on building their name to garner trust amongst the community.
Building trust at every step
As part of this drive, they were eager to give the site a visual overhaul with consumer assurance at the forefront. Liaising with a Swedish digital growth agency, I, whilst working with my previous agency Klinical, helped them redesign the store to feel more premium and build trust throughout each step of the user's journey.
Customer-first ecommerce
I worked closely with their team of strategists to put the insight from their customer research into tangible designs ready for dev handoff. The result was a collection of high-fidelity prototypes which focussed on specific touchpoints where we had an opportunity to assure the user. This included optimising the cart/checkout process, accounts screens, about sections and stats bars.
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Do you have a project in mind? From sleek sites to web apps, I'm here to help you make it happen. Reach out below and we'll chat and turn your cool idea into something real!